Introduction to Social Marketing

Introduction to Social Marketing

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Randy Hlavac

Welcome to the first course in Northwestern University’s Social Media Marketing Specialization, What is Social? In it, we will give you an overview of social and the important ways you need to view social to build successful marketing strategies. You will take the first important steps toward building your professional persona to connect with the markets you want to develop. Remember, your prospects and customers are always seeking expertise to assist them. You need to be a part of those discussions. This MOOC will show you how.

The Specialization is a unique program based on extensive research. In it you will learn how to better understand the audiences you want to reach and how to engage more of them with your important content.

Be sure to follow us on our social sites for real-time insight from our professors and industry partners: Twitter, Facebook, LinkedIn, LinkedIn Group, Google+, and YouTube. Thanks for joining us and lets get started!

Randy Hlavac

Northwestern University

Michel Barón
Lecturer, Medill IMC; CEO, Marketing Synergy Inc Northwestern University